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About Beautics Lab

Essential Beauty Formulations From California

For the Skin and Senses

On the coast of Southern California, known for its perfect weather, ease of living and natural beauty, two friends with a common obsession for skincare and makeup set off to reimagine what their daily routines could look and feel like.

Our Mission

At Beautics Lab, we are committed to providing high-quality, effective skincare products that enhance your natural beauty and promote healthy, radiant skin.

Our Vision

In a world of over-stimulating, over-complicated and over-active beauty routines, Summer Fridays creates effective skincare and hybrid makeup that work without overworking the skin.
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Our Values

Gently Effective

Gently Effective

Inspired by California, Summer Fridays contains perfected levels of active ingredients for highly efficacious results, without the downtime, to build that everyday glow.
Clean Beauty

Clean Beauty

We carefully craft our formulas using only the finest ingredients, ensuring every product meets our standards for clean, effective skincare that feels as good as it looks.
Community Born

Community Born

Born from the enthusiasm of our growing community, Summer Fridays provides experiences and products that lift the mood, foster togetherness and inspire self-care.